This post would attempt to discuss how Nigerian businesses can make use of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance in Nigeria.
Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners in Nigeria. Having the e-commerce data in your web analytics application makes it easier to perform analysis.
Do you need to set up e-commerce tracking? YES.
But how does Google Analytics get the e-commerce data? You, the site owner or business owner in Nigeria, must create some type of code that your webmaster inserts into your website. Once the code has been installed you should begin to see e-commerce data in your reports.
What Data can be Tracked?
Google Analytics collect two types of e-commerce data: transaction data and item data. Transaction data describes the overall transaction (transaction ID, total sale, tax, shipping, etc.) while item data describes the items purchased in the transaction (sku, description, category, etc.).
Why Nigerian businesses should use e-commerce tracking on their website.
Google Analytics e-commerce reports contains reports that are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics.
Need Help with your Google Analytics? Don’t hesitate to get in touch with us.
